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    Water With A Sense of Humor

    Royal Spring Water and National Lampoon team up to develop a new bottled water line.

    Royal Spring Water Inc. and National Lampoon Inc. have signed an exclusive agreement to bottle and distribute a new line of Artesian and flavored water products across the United States under the National Lampoon brand name.

    The new private label bottled water products will be distributed to universities and colleges, as well as major retail chain stores targeted at the 18- to 35-year-old market. The first product is scheduled to be launched by the end of this month.

    The deal between the two companies is for a three-year term and has an automatic two-year extension at the end of the three years. Under the agreement, Royal Spring Water will bottle and distribute the new line of private label water and private label flavored water with the National Lampoon brand name and its products on the label.

    National Lampoon has agreed to advertise the new waters in all National Lampoon media, which includes its cable television networks, magazines and any or all Web sites. Royal Spring Water will provide the content for the TV spots while National Lampoon will create and provide all other media advertising.

    "This is a phenomenal opportunity for National Lampoon to market and promote our brand name and brand products," said Dan Laikin, National Lampoon CEO. "We expect to have several unique and funny private label products that will cater to our core audience of young adults. With the fact that the National Lampoon cable television network reaches as many as 4.8 million students, or nearly one in four of all 18- to 24-year-old college students, we project that the new private label bottled water and flavored water will become a huge hit."

    Alex Hazan, Royal Spring Water's President and CEO agreed, saying "This is a major achievement for Royal Spring Water to reach an agreement with a company like National Lampoon, which has been in business for the past 35 years and is a diversified entertainment company with seven integrated media platforms. Based on using these platforms to advertise and promote the new private label products combined with our high quality of bottled water and our competitive prices, we expect that this agreement will generate strong revenues."

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