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LITTLETON, Colo. -- WARHEADS will be the Official Candy Sponsor for the 2011 USA Ultimate College Championships in Boulder, Colo., on May 27-30, the company announced. Ultimate, a sport that combines aspects of soccer and football, will host over 700 collegiate teams in its USA Championship series, which culminates in a four-day Tournament next Labor Day weekend.
"We are pleased to have WARHEADS represented at the USA Ultimate Championships," said Andy Telatnik, director of marketing. "Ultimate is the most extreme and edgy team sport around, and this event and the skilled athletes of this sport are a perfect fit for the extreme, edgy nature of the WARHEADS brand."
At the Championships, WARHEADS will give away Extreme Sour Hard Candy and Sour Chewy Cubes, and spectators can visit its Ultimate booth game to win prizes like Ultimate discs, water bottles, visors and bandannas, the company said. WARHEADS will also promote the Championships on its Web site, Twitter and Facebook page.
"The College Championships is one of our flagship events and the presence of a dynamic, fun and exciting product like WARHEADS will enhance the experience of both athletes and spectators alike," said USA Ultimate director of marketing and communications Andy Lee. "The WARHEADS brand is a natural fit for our sport, especially within our rapidly growing youth and college segments, so we’re thrilled to welcome them as a partner of USA Ultimate."