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    Wal-Mart Unveils MarketSide Web Site

    New Arizona store format to compete with Tesco's Fresh & Easy.

    Bentonville, Ark. -- In a sign of the times, Wal-Mart used the Internet today to confirm it will open four stores in Arizona, by launching its new Marketside store format Web site.

    The stores will be located in Gilbert, Mesa, Chandler and Tempe, Ariz. The Marketside stores, a pilot grocery store format, are expected to have approximately 15,000 square feet of selling space, according to planning documents cited by the Financial Times. The new format is less than half the size of Wal-Mart's current smallest format -- the 30,000-square-foot Neighborhood Market supermarkets, of which there are currently 130 located in the U.S.

    The Web site describes the stores as providing "fresh, innovative answers to the daily question, 'What's for dinner tonight?' Our unique product and shopping experience will change the way you shop for, and think about fresh food, and our prices will keep you coming back," the site stated.

    Some of the four stores that are located southeast of Phoenix are only a mile from Tesco's 10,000-square-foot Fresh & Easy locations, according to a separate Financial Times report published in mid-January.

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