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    VP Racing Fuels Introduces 'Fuel Cages' for C-stores

    Heavy metal cage stocks five-gallon pails of leaded and unleaded blends.

    SAN ANTONIO -- VP Racing Fuels Inc. has added a new "Fuel Cage" program for convenience stores looking for additional revenue streams. The VP Fuel Cage is designed around a heavy metal cage, similar to propane fuel tank cages, and stocks five-gallon pails of VP's leaded and unleaded race fuel blends.

    "Performance enthusiasts of all kinds seek out VP fuels for more power and consistency, and they value the convenience of VP's easy-to-transport sealed five-gallon metal containers," said Bryan Noonen, VP's regional manager-branded wholesale business development. "Retailers who sign on to this program will differentiate themselves from their competition, giving performance enthusiasts in their area another reason to look at their store as a destination."

    The VP Fuel Cage should be particularly attractive to c-stores because margins on VP's race fuels are substantially higher than regular and premium street gasolines, said the company. Instead of making pennies in profit, retailers will earn dollars per gallon, added Noonen.

    "From drag racers and motocross riders to competition jet skis and powerboats to karting enthusiasts and sportbike racers, these fuels appeal to a broad customer base," Noonen said. "Besides performance fuels, VP also offers ethanol-free storage fuels popular among enthusiasts with vintage or collector's cars, boats or other vehicles periodically kept in long-term storage. For the dealer, the Fuel Cage will translate to increased customer traffic and more sales opportunities."

    The average location with a VP Fuel Cage sells 20 to 40 pails per month, or 100 to 200 gallons of high margin fuel, each of which is for off-road competition use only, according to the company. The consumable fuels also prompt repeat visits from customers and more opportunities to cross-sell other items in the store.

    "For retailers, the net effect of a VP Fuel Cage is increased profits and a better bottom line," Noonen added.

    For more information about the Fuel Cage program, contact Bryan Noonen at (210) 289-6000 or [email protected].

    VP Racing Fuels is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America.

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