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The Liquid Experience Group, a division of Beverage Concepts LLC, recently debuted Voodoo Vibe, the first drink in the Jimi Hendrix-branded line. The mixed-berry flavored energy drink infused with the Co-Q10 enzyme is available in a commemorative limited-edition aluminum bottle with a twist-off cap as well as a regular can. Both containers are 16-ounce size. A portion of sales will go to MusiCares, a program that aids musicians.
Beverage Concepts LLC; Los Angeles
[email protected]; www.hendrixliquidexperience.com