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    Vintners Switching to PriceAdvantage SMART Fuel Pricing

    Price management solution will be implemented at all of its c-stores this summer.

    FREMONT, Calif. -- Vintners Distributors Inc. selected PriceAdvantage's SMART Fuel Pricing for its convenience stores. The fuel price management solution will be implemented throughout the entire convenience store chain this summer as a replacement to its existing fuel pricing tool, according to PriceAdvantage.

    Vintners will also be utilizing PriceAdvantage Enterprise as a hosted solution, which will provide the retailer with full access to both the Gilbarco Passport and VeriFone Sapphire point-of-sale systems.

    "With our existing third-party solution going away, we needed to look for a fuel pricing solution that met our business needs, future strategy and growth, as well as a relationship with an organization that offered a business partnership," said Nick Goyal, CEO of Fremont, Calif.-based Vintners Distributors. "We are thrilled that PriceAdvantage met all of our needs. Our store managers and headquarters can now be efficient, accurate and timely with fuel pricing decisions."

    SMART Fuel Pricing is specifically intended for the c-store industry. It is designed to maximize fuel profits and provides automation for the entire fuel pricing process.

    "PriceAdvantage continues to build partnerships with companies like Vintners with the strength of PriceAdvantage SMART Fuel Pricing," said Chip Stadjuhar, CEO of Skyline Products. "PriceAdvantage will help Vintners swiftly evaluate the competitive landscape, costs and margins in order to make quick, informed pricing decisions at any level -- store, region or enterprise."

    PriceAdvantage is a division of Colorado Springs, Colo.-based Skyline Products.

    Vintners Distributors Inc. is a 34-year-old, privately-held company that operates convenience stores primarily in northern and southern California.

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