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    VIDEO: Retail Tips on Price Signs and Reader Boards

    Terry Lambert of CBC Learning Center explains why these are every retailer's "two-ton business card."

    JERSEY CITY, N.J. --

    Convenience Store News for the Single Store Owner in cooperation with CBC Learning Center is making content from the recently launched C Square website available to our readers. C Square, accessible at www.myCsquare.com, is a website specially developed for the advancement of convenience store owners.

    Part of C Square's offering is professionally produced videos spotlighting critical retail tips.

    In this video, Terry Lambert, an instructor for CBC Learning Center and a convenience store owner himself, tackles the issue of price signs and reader boards -- or what he calls "your two-ton business card." Because they're the first thing customers see, retailers must consider what they're saying about the store, Lambert said.

    To view the video, click here.

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