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PRESCOTT, Wis. -- Last year, to celebrate its 100th anniversary, Ptacek's IGA grilled a 52-foot, world-record-breaking brat in the store's parking lot. This year, the owners aimed to triple the size and create a big event around it to bring the whole community together and raise money to build a local park.
This year's brat was 152.9 feet long and weighed more than 80 pounds. Served on one continuous bun that was grilled the night before, the giant sausage took 180 volunteers to grill. The brat was made that day in Ptacek’s IGA store with Budweiser to make it a true beer brat.
To support the efforts of Ptacek's IGA and the Prescott community, Budweiser brought its world-famous Clydesdales to the Labor Day event and took part in celebrating the world record.
The event was a success, and 100 percent of the proceeds will go toward establishing a Prescott public park -- the independent grocer's way of giving back. The Ptaceks have already purchased a plot of land.
To view a video of the event, click here.