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    VIDEO: 'Integrate Hispanic Strategy Into Your Corporate Strategy'

    Quaker Foods' Prado tells CPG companies to get Hispanic marketing onto their agendas.

    LA JOLLA, Calif. -- Milly Santana of XL Alliance interviews Jose Luis Prado, president, Quaker Foods & Snacks North America, about his thoughts on the Hispanic Retail 360 Summit, held in August here.

    Prado, who also served as a general session speaker, said he was "surprisingly pleased" with the quality of the information presented at the event, which Quaker's parent, PepsiCo, sponsored for the first time.

    "If you are not interested in this segment now, you better start getting it very quickly onto your agenda," said Prado, "because you are going to realize the critical role the Hispanic segment is playing."

    He added that it's time for companies to "integrate their Hispanic strategy into their corporate strategy."

    The 2011 Hispanic Retail 360 Summit was produced by Stagnito Media and hosted by Convenience Store News and Progressive Grocer. Next year's Hispanic Retail 360 Summit will be held Aug. 15 to 17 at the JW Marriott at L.A. Live in Los Angeles. PepsiCo is again the title sponsor.

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