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DENVER -- Hangover Joe’s Get Up & Go, manufacturer of "The Hangover" Recovery Shot, plans to have a blockbuster Memorial Day weekend. The company is releasing a commercial today in theaters throughout the United States, Australia and New Zealand to promote its product.
The spot will air before feature films in the top 50 U.S. markets. It is expected to reach more than 20 million viewers in its first week of distribution, and up to 50 million in all three countries combined.
The release of the commercial coincides with the debut of the film The Hangover III.
"This is the beginning of Memorial Day weekend and there are many blockbuster films being released for the holiday," said Shawn Adamson, co-founder and marketing director for Hangover Joe’s. "We’re thrilled to capitalize on millions of consumers seeing our major commercial placement."
The advertisement will run for up to three weeks, building awareness of the recovery shot.
Hangover Joe’s recently announced new partnerships with McLane Co. Inc. and Core-Mark Holding Co. Inc., two of the country's largest convenience store distributors. The company also formed new distribution agreements with certain divisions of Republic National Distribution Co., the second largest distributor of liquor in the U.S. As a result, "The Hangover" Recovery Shot has been added to numerous convenience store chains and liquor stores around the country, including Bradley's in Colorado; Terrible’s in Nevada and Arizona; and Allsup's in New Mexico.
"As the hangover recovery industry continues to expand, we are excited to witness huge brand appeal and growth on all fronts," noted Mike Malm, co-founder and national sales director. "We are paving the way and advancing both our distribution and retail coverage."
"The Hangover" Recovery Shot is the official licensed product of "The Hangover" movie. Taken the morning after and through a patent-pending blend of antioxidants, vitamins and herbs, the makers say it is the quickest way to overcome the day-after side effects of alcohol consumption.