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Spring Lake, Mich.-based Victory began retail expansion in March and has since signed exclusive distribution and has been named category captain in a number of accounts, according to the company. Victory has now begun shipments of its rechargeable and disposable electronic cigarettes in the initial rollout to CST's retail locations.
"We are very pleased to have secured such a strong, anchor partner for the development of our retail growth strategy. CST Brands is a world-class retailer with an outstanding footprint and great growth potential," said Brent Willis, chairman and CEO of Victory. "We are excited about this partnership and confident that Victory's distinctive brand identity and preferred 'real tobacco taste' will continue to resonate well with consumers."
San Antonio-based CST Brands is newly formed company spun off from Valero Energy Corp. on May 1. It operates nearly 1,900 convenience stores and gas stations, including 1,040 in the United States. Its retail locations maintain the Corner Store banner.