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NEW YORK -- VeriFone Systems Inc. and NBC Owned Television Stations are entering into a long-term strategic and advertising sales agreement, effective Jan. 1. The agreement will deliver news, information and entertainment programming from NBCUniversal to more than 12,000 taxis and thousands of gas stations, plus other digital out-of-home platforms in the future. It will also allow advertisers more opportunities for consumer interaction through e-commerce, couponing and microsites, the companies reported.
"NBCUniversal is the perfect strategic fit for us as we extend our payment-enabled media platform beyond TaxiTV into other verticals, including our existing client base of over 60,000 gas stations and more than one million retail installations," said Bud Waller, vice chairman of VeriFone. "We have worked with the NBC-owned stations for the last two years and believe their superior sales performance and innovative programming of new consumer experiences will benefit advertisers and consumers."
The initial launch will cover nine markets, including New York, Chicago, Boston, Las Vegas, San Francisco, Washington, D.C., and Miami, as well as some gas stations with additional expansion planned. The new partnership represents a major commitment to NBC's digital out-of-home business, the company said.
The NBC Owned Television Stations division includes 10 local TV stations in major markets and their associated digital channels and websites, plus a group of out-of-home properties and a production company. VeriFone Systems is a global provider of technology that enables electronic payment transactions and value-added services at the point of sale.
"With VeriFone, we have chosen to partner with the industry leader to deliver best-in-class content and our strong sales capabilities to one of the nation's largest collection of taxis and gas stations," stated Greg Scholl, president of local integrated media for NBC Owned Television Stations. "We are excited about future growth prospects as VeriFone continues to innovate its products and push into new digital out-of-home sectors."