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    VeriFone Introduces Smart Fuel Controller

    Integrated pump interface and signal distribution controller streamlines site operations and supports multiple dispenser models at a fuel location.

    SAN JOSE, Calif. -- VeriFone Holdings Inc. is now offering its Smart Fuel Controller, providing gasoline retailers simplified pump management, better performance and more cost-effective POS integration, the company reported.

    VeriFone's Smart Fuel Controller eliminates POS performance constraints inherent in some third-party pump interface devices, so systems such as VeriFone's Ruby and Topaz XL systems can execute forecourt transactions with the same level of performance as in-store transactions, according to the vendor.

    The system integrates pay point management with in-store POS systems, while eliminating the need for a separate pump interface device and distribution box, and provides the flexibility to install additional pay points at the forecourt. It also simplifies installation and maintenance, and offers flexibility to combine dispensers from multiple manufacturers at the same site.

    "Gasoline retailers now have a choice for dispenser and pay point control," said Dan Yienger, vice president, VeriFone petroleum sales. "They will be able to mix and match multiple makes and models of dispensers through a single control point, support multiple POS systems and at the same time realize improved performance across their operations."

    The system provides improved site performance, including expedited price changes, fuel pump authorizations and all end-of-shift and day closing processes, as well as improved cashier performance and faster customer transactions, the company reported.

    Accommodating the needs of large truck stops, the Smart Fuel Controller will support more than 32 fueling points and integrate fleet and retail sales and reporting capabilities onto a single platform. Merchants using fleet POS solutions for truck stop sales will be able to interface the data directly into their VeriFone POS systems for integrated reporting. Also, the system is available now for Gilbarco fuel dispensers and support for additional brands will be rolled out in the near future, the company reported.

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