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    VERC Details Gulf Conversion Plan

    The chain will convert 14 of its locations to the Massachusetts brand by yearend.

    DUXBURY, Mass. -- VERC Enterprises, operator of convenience store/gas stations based here, detailed its plans to convert 14 of its locations from Exxon to Gulf by the end of 2008.

    As previously announced by the company, it will convert all its locations to Gulf. The 14 locations undergoing the transition currently are located in Westford, Kingston, Lynnfield, Raynham, Duxbury, Nobscot/Framingham, Neponset, Berlin, Danvers, Boxboro, Stoughton, Plymouth, Allston, Mass. and Nashua, N.H.

    Several factors prompted the conversion, including a question as to whether the Exxon brand will still exist in the marketplace two years from now, according to Vercollone.

    More importantly, the Exxon brand was becoming expensive for customers, he said.

    "We as a company are looking to give our customer a better cost value for gasoline, and we had the opportunity to switch over to the Gulf brand, which is the second leading marketshare brand in Massachusetts," he said in a statement.

    On average, the cost of the Gulf gasoline is less than that of Exxon, and this will mean savings to customers, he added.

    VERC Enterprises also operates a number of Mobil-branded stations, which will not be affected by the change.

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