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WESTWOOD, Mass. -- Van Houtte Inc., one of North America's leading gourmet coffee roasters, was selected by Chevron as an alliance partner for its ExtraMile convenience store pilot program in the Seattle market. The program includes re-branding of existing Chevron c-store locations, combined with the addition of four branded in-store stations: Coffee, HydraZone (water & energy drinks), Better Choices (healthy & alternative snacks) and Food-to-Go.
In May, approximately 45 locations began to feature Van Houtte branded stations offering a wide variety of coffees and assorted hot beverages, along with accessories such as cups, stirrers and napkins.
The partnership announcement follows an extensive selection process by Chevron in order to offer improved product within the ExtraMile concept. Chevron based their decision on several factors, including Van Houtte's focus on quality products and service, as well as the success of Chevron Canada's existing Van Houtte coffee program at participating Town Pantry locations.