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SAN ANTONIO -- Valero Energy Corp. introduced several new entertainment products in participating Valero and Diamond Shamrock Corner Stores, making holiday shopping a little merrier and more convenient for customers. The products include a new line of Texas-themed music CDs, a variety of popular video games and a selection of blockbuster movies.
In nearly 600 of its Texas retail stores, San Antonio-based Valero rolled out a new line of proprietary CDs featuring songs from a variety of the Lone Star State’s favorite Tejano, blues, reggae/latino and country music artists. Selling for $9.99 each, the collection includes: "Texas Loves its Blues," featuring artists Albert Collins and Lightning Hopkins; "Texas Loves its Tejano Music," with songs by Ram Herrera and Elida Reyna; "Texas Loves its New Country Music," with Charlie Robison and Jack Ingram; "Drivin' Texas--Great Songs for the Road," with songs by Robert Earl Keen and Jerry Jeff Walker; and "Chosen Few--El Documental," a two-CD set featuring artists Don Omar and N.O.R.E.
Next week, the company will add two holiday CDs priced at $7.99 each: "A Texas Christmas" and "A Tejano Christmas." The Texas Christmas CD will feature an exclusive new recording of "Let it Snow, Let it Snow" by Asleep at the Wheel. And, now through the holidays, customers will receive the "Texas Loves its Rising Stars" CD, featuring such artists as Guy Forsyth and the Eli Young Band, free with the purchase of any CD. All of the CDs were made exclusively for Valero through a partnership with Urban Box Office.
"Especially with the holidays right around the corner, we’re excited about offering this special line of CDs to our customers," said Gary Arthur, senior vice president of retail and specialty products marketing at Valero. "These products are not only unique to our stores, they’re also priced competitively. And, since music CDs are such popular gift items, we’re confident that our customers will appreciate the convenience of purchasing them in a Valero or Diamond Shamrock Corner Store."
Arthur added that the CDs are delivered to the stores by the company’s retail distribution center in San Antonio which has helped drive down the costs of the product.
As part of Valero’s entertainment product line, about 350 of the company’s larger stores throughout its retail network now carry a variety of popular PlayStation 2 and Xbox video games. PlayStation 2 titles include "Socom II: US Navy Seals," "NCAA Football," and "Mortal Kombat," while "ATV Quad Power Racing," "Star Wars: Battlefront," and "Mortal Kombat: Deadly Alliance" top the list of Xbox video games now available in participating stores.
Customers can also choose from a selection of previously viewed movies and new releases. This month, stores will offer several blockbusters, including "Star Wars: Episode III," "Charlie and the Chocolate Factory," and "War of the Worlds." The video games and new movies are priced at $19.99, and previously viewed movies, such as "Holes," "The Scorpion King," "Troy," and
"Yu-Gi-Oh! the Movie," are $12.99. During a special promotion beginning today, customers can purchase two previously viewed movies for a total of $20.
"Not only do we offer a great selection of quality games and movies, we’ve priced them so they’ll go head-to-head against everyone else," added Arthur. "And, they’re quick and easy to purchase, which is important to our customers especially during the holidays."