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SAN ANTONIO, Texas -- Valero Retail Holdings Inc.'s Corner Store locations are giving a gift of free music with every 44-ounce fountain drink purchase. Valero's "MP3 FREE" program kicks off to consumers tomorrow, but was introduced to all store employees a week before.
"We wanted our employees to experience the excitement of free music so they can share it with their customers," said Hal Adams, Valero's vice president -- retail merchandising. "Our employees are the ambassadors of our marketing programs and create the energy in the store."
Not only will customers learn about the promotion from the employees at the Corner Store locations, they will also see Valero distribution trucks in Texas proudly displaying the slogan, "ALL THE MUSIC YOU CAN DRINK."
The c-store chain partnered with D&B Marketing to have Rhapsody power the offer through unique codes placed on all 44-ounce "MP3 FREE" fountain cups. After purchasing a drink, the customer will reveal the unique code to redeem the gift of free music. More than 10 million songs are available for a download and all genres are represented.
This limited-time promotion begins June 7 and will last until all the MP3 FREE cups are gone. It is estimated that Corner Store locations will give away more than 3 million free downloads during this promotion.
Valero owns 995 Corner Store locations in California, Arizona, New Mexico, Texas, Colorado, Louisiana, Oklahoma and Wyoming.