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TEMECULA, Calif. -- V-Net Beverage Inc. and No Fear Inc., producers of the "No Fear" extreme clothing line, will join to launch "Unleashed," a new beverage -- a combination of an energy and vitamin drink -- scheduled for introduction in early January, according to the company.
"This is a very exciting opportunity for V-Net Beverage," said Michael Brette, CEO of V-Net. "Being partners with a high profile company like No Fear Inc. makes us a player to be reckoned with in the X-Gen beverage market."
Larry Twombly, president of the Buzzy's Coffee division, anticipates V-Net to produce a minimum of 25,000 to 40,000 cases per month with $1.79 co-packing fee per case. No Fear plans to offer the drink at more than 580 retail store locations prior to seeking distribution in c-stores and supermarkets throughout the country, the company reported.