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DETROIT -- Travelers passing through the North Terminal of the Detroit Metropolitan Wayne County Airport will be introduced to a new concept—USA Today’s Travel Zone retail store—when it officially opens its doors today.
The nation’s top-selling newspaper, which will celebrate its 26th anniversary this year, will open an additional store in New York’s LaGuardia Airport in late 2008, with two stores opening in Indianapolis International Airport in November.
"USA Today is synonymous with travel and convenience," Christy Hartsell, director of brand licensing for USA Today, said in a statement. "USA Today Travel Zone stores create a new opportunity for travelers to get the news and information they need when away from home."
The store is described as full-service, complete with all products travelers expect to find, including reading materials, sundries, travel accessories and other convenience items. Its Detroit location will include a Caribou Coffee stand with grab-and-go snacks and coffee drinks, noted Hartsell.
Under a license agreement, HDS Retail, the world’s largest travel retailer with more than 4,000 stores in 18 countries, will operate the stores.
"HDS Retail knows certain brands connect with specific consumers and USA Today aligns very well with HDS’s target audience,” Gerry Savaria, president and CEO of HDS Retail North America, said in a statement. "USA Today wanted to create an extension for their brand and HDS is well-suited to help grow the USA Today Travel Zone concept."