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LUBBOCK, Texas -- Beginning March 1, fuel stations at most United Supermarkets, Market Street and Amigos United grocery locations will feature United Express Fuels, a proprietary brand of fuel for the company.
"Launching our own branded fuel program is a natural progression of our core philosophy of providing our guests the highest quality, value and service possible," Chris Bridgford, director of fuel operations for United Supermarkets LLC, said in a statement. "Our guests expect United Supermarkets to offer the highest quality products -- with United Express Fuels we'll continue to honor that commitment with fuel products that are of the highest possible quality -- truly unsurpassed and 100-percent guaranteed."
Of the company's 22 fuel stations, 19 will feature the new brand, which will replace ConocoPhillips. Three stations in the Dallas-Fort Worth area will remain under the Market Street fuel brand. The rebranding is expected to be complete by April 1.
"As we do today, we will offer the very best gasoline and diesel products from major domestic refineries from our local areas, whose products include detergent-cleansing additives which help clean the engine while simultaneously reducing emissions according to EPA (Environmental Protection Agency) standards and auto manufacturer requirements for quality," Bridgford added.
The fuel brand also addresses the increasing power of private label brands.
"Our company has enjoyed great success with our own brands inside the store -- our guests will now be able to enjoy that same level of quality and value at the pump as well," he said.
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