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ELGIN, Ill. -- United Food Group Inc., maker of dry powdered beverages and proprietary dispensing equipment released an updated version of their in-store dispenser that includes an integrated audio-video screen. The system plays short 5- to 30-second commercials targeted to c-store customers.
"This is a breakthrough technology that allows advertisers to connect with consumers as they add sugar, cream, flavored creamers and sweeteners to their coffee," Bryan Real, president of United Food Group said in a released statement. "Our business model provides ad revenue sharing with our Convenience Store customers to boost their profits, while at the same time saving money through controlled dispensing of powdered flavorings."
The system is flexible enough to work anywhere in the world with an Internet connection to a wireless router and can also be adapted to work with 3G and 4G networks, the company reported. The company is currently in the process of raising additional capital to fund the launch and should be ready for a controlled roll out in four to five months.
"Our technology allows us to upload ads to individual stores, groups of stores or entire chains anywhere in the world, anytime, even on short notice. There are no limitations on where we send our customer's message," Robert Long, project engineer for United Food Group said.
With three proprietary patents, United Food Group is looking to grow its branded condiment dispenser and products under the brand name of "Perfect Servings."
"We wanted to advertise our products to the public but didn't have a big marketing budget; putting a screen on our machine made all the sense in the world," Debra Solberg, sales manager at United Food Group stated. "Allowing other advertisers to use the screen also generates additional revenue for the convenience stores we service. Advertising our products at a fraction of the normal media cost, while supporting our convenience store partners with shared revenue, it's a win-win situation for everyone."