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    TravelCenters of America Presents New Programs for Pro Drivers

    At Mid-America Trucking Show, the chain unveiled a loyalty program and a roadside assistance service.

    WESTLAKE, Ohio -- At last week's Mid-America Trucking Show, TravelCenters of America LLC (TA) announced two major savings programs for professional drivers: a new loyalty program and a roadside assistance service.

    Available at the company's TA and Petro Stopping Centers branded travel stores as of March 24, the new UltraONE Driver Rewards program provides professional drivers with special Member Pricing discounts on many travel store items. Additionally, TA and Petro customers can soon save on bulk-package purchases with the new "Buy Big & Save" program, expected to be rolled out at select locations in May.

    With UltraONE Member Pricing, professional drivers who present their UltraONE rewards card at the time of purchase can save up to an additional 40 percent on as many as 100 popular items each month. These discounts are only available to customers who are UltraONE members.

    The "Buy Big & Save" program is expected to begin at the TA in Corning, Calif.; Petro in Ocala, Fla.; Petro in Mebane, N.C.; and Petro in Kingdom City, Mo. "Buy Big & Save" locations will have "store-within-a-store" retail space for supplies and other bulk packaged products, the company reported.

    "These two new programs enable professional drivers to achieve significant savings on the things they need the most," said Tom O'Brien, president and CEO of TravelCenters of America. "Buy Big & Save is yet another expansion of services at TA and Petro that enables professional drivers to do more in one stop, at a travel center large enough to accommodate all the services that drivers need. Our Member Pricing program delivers special discounts directly, and only, to professional drivers -- not only will it result in savings, it is one more way of telling professional drivers that they are indeed our best customers."

    Also at the Mid-America Trucking Show, TA announced the launch of a rewards program that helps professional drivers keep up with preventive maintenance on their vehicles. The "Your Oil Rewards" promotion for UltraONE Rewards Program members will run through June 30, 2013, at the truck service centers at TA and Petro Stopping Centers branded locations -- TA Truck Service and Petro:Lube.

    "The 'Your Oil Rewards' promotion is a way of encouraging good preventative maintenance practices and saving our customers money," said O'Brien. "Our truck service bays are open 24 hours a day, 365 days a year and we have more than 2,500 technicians across the country," he added.

    Finally, the travel center operator also announced the launch of an expanded roadside breakdown recovery service called RoadSquad Connect. RoadSquad Connect provides professional drivers nationwide coverage for emergency roadside services across the country, 24 hours a day, 365 days a year.

    RoadSquad Connect was built around TravelCenters of America's well-known RoadSquad fleet of 450 service trucks dispatched from TA and Petro Stopping Center branded travel centers nationwide. In 2011 alone, RoadSquad executed more than 200,000 roadside repairs. RoadSquad Connect now includes access to thousands of additional qualified service providers and service trucks. The RoadSquad Connect 24/7/365 Dispatch Center provides fleets and owner-operators alike a "one-call, anywhere, anytime" comprehensive roadside repair and oversight program.

    "Our No. 1 goal is to make sure professional drivers get the fastest, best qualified response every time, anywhere and everywhere they break down," O'Brien stated. "RoadSquad Connect is a unique offering in the emergency roadside assistance category of services. Backed by TA and Petro know-how and experience, RoadSquad Connect is more than just a call center. Since it's built around the RoadSquad fleet of trucks and technicians, RoadSquad Connect gives drivers a combination of speed, convenience and low cost that simply cannot be found with other emergency breakdown services."

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