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WESTLAKE, Ohio -- TravelCenters of America LLC (TA) announced it has launched an All-You-Can-Eat menu format at 46 of its restaurants. The new menu is available at certain Country Pride, Fork-In-The-Road and Buckhorn Family Restaurant branded locations.
The All-You-Can-Eat menu format is quite simple, the chain said. As guests order a meal of any kind, that guest may reorder unlimited portions of the same meal selection. The format covers all meal types, including breakfasts, sandwiches, entrees, salads, sides and desserts. The menu contains very few limitations to the All-You-Can-Eat format.
"Times are tough and people are looking for better value, a way to stretch their dollar," stated Barry Richards, senior vice president of restaurant marketing and operations. "We wanted to do something a little unique and be able to deliver that extra value to all of our customers. Our restaurants serve home-style food. The very definition of home-style is being able to get seconds, just like as if someone’s grandmother was serving the meal."
The 46 TA locations each have a unique conversion date with most starting May 1 and the latest on May 11. Locations and start dates are listed on the company’s Web site.
In other TA news, the company announced the reopening of its Vero Beach, Fla., location after a major renovation project. The travel center is situated on I-95 and State Route 60. The extensive renovation included an expansion of the convenience store, a new roof, new underground fuel tanks, nine new showers, TV lounge, game rooms and more.
A major emphasis of the renovation was extensive remodeling of the Country Pride restaurant and the addition of a quick-serve food court. The TA chain operates 128 full-service restaurants across the U.S. and Canada, including 86 Country Pride locations, along with nearly 230 quick-serve restaurants.
The Country Pride reopened with new booths, seating, buffet, and wall treatments. The restaurant seats 153 patrons, according to a news release from the company. The new food court features two highly-popular quick-serve concepts: Popeyes Chicken & Biscuits, serving New Orleans Cajun style chicken, and Subway fresh-made sandwiches. The new food court adds another 78 seats for on-premise dining patrons.
These modifications position TA as offering the most comprehensive and diverse food offer on the interstate for professional truck drivers, the company stated.
In addition, four new bays were added to the existing two-bay truck service shop. Drivers will also find that the Vero Beach location now caters to their trucks by offering light repair and maintenance needs through Freightliner Service Point. The shop is also part of the RoadSquad Network which offers drivers 24/7/365 emergency roadside assistance through a fleet of over 400 service trucks, according to the news release.
TravelCenters of America is a leading national chain of travel centers in 41 states and Canada operating under the TravelCenters of America and Petro brands.
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