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WESTLAKE, Ohio -- TravelCenters of America (TA) debuted its much-anticipated UltraONE "Your Restaurant Rewards" program. The new full-service benefit allows drivers to swipe their UltraONE loyalty cards and earn at all TA's and Petro Stopping Centers' full-service and fast-food restaurants.
The program was created for professional drivers in response to a driver survey, whereby thousands of respondents provided feedback on how and when they wanted to earn dining rewards, according to the announcement from TA.
Drivers can now earn "visits" each time their loyalty card is swiped, and have the option to redeem as they earn or save for bigger and/or multiple rewards. For instance:
-- With five visits, drivers can receive a free beverage or dessert.
-- With 10 visits, drivers can save $5 anytime.
-- With 20 visits, drivers can save $15 anytime.
"We want drivers to know we value their opinions and have a great deal of respect for the job they do," said Tom O'Brien, TA president and CEO. "They show us loyalty through patronage and membership in our UltraONE rewards program. We are showing our dedication to them by tailoring the rewards program to their needs."
The new UltraONE "Your Restaurant Rewards" program is an industry first, TA stated, as never before have professional driver loyalty program rewards been based on driver requests, or available for earning and redemption at all food outlets within a site.
The dining rewards program runs through Dec. 31 at all TA and Petro Stopping Centers locations.