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Aug 29, 2011

Rutter's Gives Away Another Free Year of Gas

PrintRutter's Gives Away Another Free Year of Gas  

YORK, Pa. -- Arthur Bankert of Fawn Grove, Pa., is the sixth winner of a free year of gas in Rutter's Fuel Up Free contest. When the contest wraps up in September, the convenience store chain will have given away a year's worth of gas to a total of eight Rutter's customers.

With several qualifying items posted on the Rutter's website each month, it's easy to see how a frequent customer like Bankert put the odds of winning in his favor, the company said.

"I stop in for a cup of coffee almost every morning, and some mornings I meet a few people at the store to sit and talk," Bankert said.

Customers must scan their card when they make a purchase from the designated list of qualified items to be entered into the drawing for the Fuel Up Free contest.

The Rutter's Rewards loyalty program started in October 2009. Nearly 1,600 items at each of the chain's 56 convenience stores has a rewards value ranging from one cent to 10 cents per gallon. Each time one of these items is purchased, the customer nets the reward amount in cash savings on a purchase of up to 20 gallons of gas. Each reward is redeemable immediately, but also valid for 60 days from the date on which it is earned.

Rutter's Farm Stores is a third-generation family-owned business based in York, Pa.

 








Find Reports & Data

CSNews' 2011 Realities of the Aisle Consumer Study

Consumers are shopping convenience stores slightly more often than they were a year ago, but the nation’s economic doldrums continue to be a drag on spending, according to Convenience Store News’ annual consumer study – Realities of the Aisle 2011.

CSNEWS 2011 Foodservice Study

After reporting a 6.1-percent sales increase in 2010, convenience store retailers expect to generate increased sales and profits from their foodservice operations this year.

CSNews' 2011 Industry Report Study

The convenience store industry had a good year last year. The 13.5 percent total industrywide sales increase was a big improvement over the more than 20-percentage point drop in 2009.

CSNews 2011 New Products Scorecard

The success rates for new items introduced to the convenience store industry last year were down in all seven major product categories tracked in the Convenience Store News New Product Scorecard, but retailers nevertheless increased the number of new items on their shelves and increasingly relied on store associates to make consumers aware of those products.

CSNews 2011 Industry Forecast Study

Although the recession is officially over, consumers in the U.S. remain “mad as hell” and “frustrated” by the slow pace of recovery.



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