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Sep 02, 2010

Royal Buying Group, Shell Modify Agreement

PrintRoyal Buying Group, Shell Modify Agreement  

LISLE, Ill. -- Royal Buying Group Inc. modified its multi-year agreement with Shell Oil Products US and Motiva Enterprises LLC by adding an amendment authorizing them to provide sales support for the Shell STARZ Web portal, the company reported.

RBG will have the exclusive rights to sell advertising and promotional opportunities to the convenience store supplier community, targeted towards Shell branded locations.

STARZ is the Web-based community for all Shell branded locations to find specific convenience store suppliers, and the promotional opportunities that exist for the convenience store channel. Royal Buying Group will provide all support for the development of content, and provide logistics coordination to ensure proper representation of convenience store suppliers on the STARZ Web site, the company reported.

As part of this commitment, Royal Buying Group launched the STARZ National Sales Planner Program, a comprehensive promotional vehicle to exclusively promote specific products in a specific timeframe at Shell-branded locations. These national promotional periods will be two months in length and include all signage and other POP materials to help promote a supplier's product for the length of the promotion, RBG reported.

All convenience store suppliers are eligible to participate in the STARZ National Sales Planner Program; however, the program is limited to four suppliers per promotion timeframe. The six national promotional timeframes will be committed to specific suppliers on a first come first served basis.

For information on advertising on the STARZ Web site, or to reserve a promotional timeframe in the STARZ National Sales Planner program, contact the RBG sales department at sales@starz4u.com.








Find Reports & Data

CSNews' 2011 Realities of the Aisle Consumer Study

Consumers are shopping convenience stores slightly more often than they were a year ago, but the nation’s economic doldrums continue to be a drag on spending, according to Convenience Store News’ annual consumer study – Realities of the Aisle 2011.

CSNEWS 2011 Foodservice Study

After reporting a 6.1-percent sales increase in 2010, convenience store retailers expect to generate increased sales and profits from their foodservice operations this year.

CSNews' 2011 Industry Report Study

The convenience store industry had a good year last year. The 13.5 percent total industrywide sales increase was a big improvement over the more than 20-percentage point drop in 2009.

CSNews 2011 New Products Scorecard

The success rates for new items introduced to the convenience store industry last year were down in all seven major product categories tracked in the Convenience Store News New Product Scorecard, but retailers nevertheless increased the number of new items on their shelves and increasingly relied on store associates to make consumers aware of those products.

CSNews 2011 Industry Forecast Study

Although the recession is officially over, consumers in the U.S. remain “mad as hell” and “frustrated” by the slow pace of recovery.



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