JOHNSON CITY, Tenn. -- Roadrunner Markets hired Creative Energy to create and manage a social media strategy for the chain of 92 convenience store in Tennessee, North Carolina, South Carolina and Virginia.

"Social media is an effective way to reach out to your customers and have a relationship with them," said Trinity Lancaster, Creative Energy's social media specialist.

The social media campaign will include engagement with Roadrunner Market customers through Facebook and Twitter, where followers will be notified of special discounts, contests and other promotions.

"We feel Creative Energy has been innovative in our social media strategies," said Creative Energy President Tony Treadway. "Social media is not a fad. It's something businesses must add to their marketing plan in order to stay relevant with today's customers. We are showing businesses how to do it effectively."