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Jul 13, 2011

Pitbull Plans Guest Appearance at Hispanic Retail 360 Summit

PrintPitbull Plans Guest Appearance at Hispanic Retail 360 Summit  

LA JOLLA, Calif. -- International music sensation Pitbull will make a special appearance at this year's Hispanic Retail 360 Summit, being held here in August.

Pitbull, who has sold millions of digital singles, scored two No. 1 hits on Billboard's Rap Albums charts and won the first-ever Latin Digital Download Artist of the Year award at the 2009 Billboard Latin Music Awards, will sign autographs and pose for photos during the conference's opening reception on Wednesday evening, Aug. 10. The Miami native will also discuss his Hispanic heritage and Latino empowerment during Thursday's conference program.

Attendance for this year's Hispanic Retail 360 Summit is tracking 62 percent higher than last year at this time. More than 300 merchandising and marketing executives from the retail, consumer product goods and advertising industries are already registered and hotel rooms are filling up fast, so don't be left behind in learning more about how to effectively market to the U.S. Latino consumer.

In addition to keynote speaker Vicente Fox, Mexico's former president, other great content includes sessions on:

The American Retail Landscape: When Will Latinos Move from Tributary to Mainstream
César M. Melgoza, founder and CEO, Geoscape
Reaching the Hispanic Consumer Through Celebrity Influencers
John Goodman, executive vice president of Apparel and Home, Sears Holdings, and Nancy Overfield-Delmar, president, Latin World Entertainment Licensing
Understanding the Four Key Segments of Hispanic Women and Their Consumer Preferences
Jackie Bird, principal, CEO and Chief Insights Officer, The Redbean Society, and David Morse, New American Dimensions

As a businessman, Pitbull (whose given name is Armando Christian Pérez) is a founding partner of Sheets Energy Strips, has signed major sponsorship deals with several blue-chip brands and found time to launch his own record label -- Mr. 305 Records. On June 17, Pitbull released Planet Pit, his sixth album. Planet Pit debuted at No. 7 on the Billboard 200 with first-week sales of 55,000 copies, becoming the musician's highest-charting album in the United States.

The 2011 Hispanic Retail 360 Summit is produced by Stagnito Media, publisher of Convenience Store News, CSNews for the Single Store Owner, Progressive Grocer, PG's Store Brands and The Gourmet Retailer. It is being held at the Hilton La Jolla Torrey Pines in California. To register, go to www.hispanicretail360.com, or download our new mobile app at app.hispanicretail360.com.








Find Reports & Data

CSNews' 2011 Realities of the Aisle Consumer Study

Consumers are shopping convenience stores slightly more often than they were a year ago, but the nation’s economic doldrums continue to be a drag on spending, according to Convenience Store News’ annual consumer study – Realities of the Aisle 2011.

CSNEWS 2011 Foodservice Study

After reporting a 6.1-percent sales increase in 2010, convenience store retailers expect to generate increased sales and profits from their foodservice operations this year.

CSNews' 2011 Industry Report Study

The convenience store industry had a good year last year. The 13.5 percent total industrywide sales increase was a big improvement over the more than 20-percentage point drop in 2009.

CSNews 2011 New Products Scorecard

The success rates for new items introduced to the convenience store industry last year were down in all seven major product categories tracked in the Convenience Store News New Product Scorecard, but retailers nevertheless increased the number of new items on their shelves and increasingly relied on store associates to make consumers aware of those products.

CSNews 2011 Industry Forecast Study

Although the recession is officially over, consumers in the U.S. remain “mad as hell” and “frustrated” by the slow pace of recovery.



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