NEW BRUNSWICK, Canada -- If guilt doesn't stop one driver from stealing gas, maybe shame will. At least that's what one gas retailer in the Moncton area of New Brunswick hopes.

This particular driver has a silver Pontiac G-5 and filled up twice in the past two weeks then left the station without paying, according to Jason Lutes, owner of Esso convenience store and gas station at Magnetic Hill. As he told CBC News, he couldn't jot down the license plate of the offending car because the driver removes the tags before getting gas.

With no license plate to give the police, Lutes took matters into his own hands. He placed a large sign with neon letters in front of his station asking the driver to stop the criminal activity. According to the news outlet, the sign reads "Hey Silver Pontiac G-5 with no plate -- please stop stealing gas."

In addition, Lutes has posted a picture of the driver -- taken by a surveillance camera -- online and has offered a $50 reward to anyone who can identify him. To date, more than 2,200 have viewed the picture.

As gas prices have risen so have the number of drive aways, he added. "Before the gas spiked we were down to maybe two a month and right now…with the spike maybe 10 to 15 a month so that's a lot more and they're never $5 or $10, they're always on the upper end of the fill up," Lutes told CBC News.

Even if his measures do not shame the thief into changing his criminal ways, Lutes does hope the sign will deter others from doing the same. "It's definitely not just a problem here, it's a problem everywhere with the higher gas prices although busier stations do get targeted more by the criminals," he said.