ALEXANDRIA, Va. and SALT LAKE CITY, Utah -- NATSO, the national association representing truck stops and travel plazas, and the Western Petroleum Marketers Association (WPMA) will share educational, business and networking opportunities for exhibitors and attendees, by co-mingling this year's NATSO Show with WPMA's National Convention & Convenience Store Expo, both taking place in Las Vegas this February.

The NATSO Show will be held at Caesars Palace Feb. 18 to 22, offering two and a half days of innovative experts focused on ahead-of-the-curve trends; a knowledge-filled human library built for a customized learning experience; and exhibitors that showcase tomorrow's hottest products and services -- all designed to meet the unique needs of travel plaza and truck stop leaders.

WPMA's National Convention & Convenience Store Expo will be held at the Mirage Convention Center Feb. 21 to 23. The expo offers two and a half days of world-renowned speakers and seminars, networking and access to more than 90,000 square feet of tradeshow space with exhibitors displaying and selling the latest in technology, c-store innovations and truck and trailer displays to meet the needs of the petroleum industry.

By co-mingling the two tradeshows, the partnership will connect those selling petroleum products to consumers, with petroleum distributors, wholesalers and jobbers as well as vendors across the industry, according to the joint announcement made today.

NATSO members and WPMA marketer members who register for one tradeshow automatically will be registered to attend the neighboring show at no additional cost. Each show will feature its own exhibit hall, as well as unique educational programming for attendees.

"Our mission is to create value for our members, so of course, we are excited to be able to open up this brand new opportunity in Las Vegas for our attendees to learn and network," said NATSO president and CEO Lisa Mullings. "We are extremely fortunate to be able to partner with such a respected organization."

WPMA Executive Director Gene Inglesby also welcomed the partnership. "With NATSO, we'll now have an even stronger platform for increasing the attendee value proposition for both events," Inglesby added. "Attendees will benefit from a wide array of educational programming. Exhibitors at both shows will take advantage of the expanded marketing opportunity and additional traffic on the show floor."

Truck stop and travel plaza operators can register for the two events by contacting Johnny Chan at natsoshow@natso.com or by calling 703-549-2100. WPMA marketer members can register by contacting Jamie Wood at jamiew@wpma.com or by calling 888-252-5550.