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Feb 20, 2012

Mars to Still Offer Large Format Candies

PrintMars to Still Offer Large Format Candies  

MCLEAN, Va. -- Candy connoisseurs don't need to hoard their king-size Snickers bars -- Mars Inc. will continue to offer large format chocolate products now and in the future.

Following last week's announcement, some candy fans feared that Mars' commitment to no longer shipping chocolate products containing more than 250 calories per serving meant no more large candy bars or other items. However, a company spokesperson stated that Mars has already made the switch to a new multi-piece format. Instead of king-size bars, Mars' products will come in 2toGo, 4toGo and Sharing Size formats, each of which represent clearly labeled multi-portion items.

Mars has also launched a new Twist Wrap with "memory" that allows consumers to easily twist a candy wrapper closed and save the remaining piece for later.

Other global initiatives for Mars include its inclusion of a front-of-pack calorie label, elimination of trans fat, meaningful reduction in saturated fat and the introduction of several new products under 200 calories, according to the company. More information on its commitment to health and nutrition is available at Mars' website.








Find Reports & Data

CSNews' 2011 Realities of the Aisle Consumer Study

Consumers are shopping convenience stores slightly more often than they were a year ago, but the nation’s economic doldrums continue to be a drag on spending, according to Convenience Store News’ annual consumer study – Realities of the Aisle 2011.

CSNEWS 2011 Foodservice Study

After reporting a 6.1-percent sales increase in 2010, convenience store retailers expect to generate increased sales and profits from their foodservice operations this year.

CSNews' 2011 Industry Report Study

The convenience store industry had a good year last year. The 13.5 percent total industrywide sales increase was a big improvement over the more than 20-percentage point drop in 2009.

CSNews 2011 New Products Scorecard

The success rates for new items introduced to the convenience store industry last year were down in all seven major product categories tracked in the Convenience Store News New Product Scorecard, but retailers nevertheless increased the number of new items on their shelves and increasingly relied on store associates to make consumers aware of those products.

CSNews 2011 Industry Forecast Study

Although the recession is officially over, consumers in the U.S. remain “mad as hell” and “frustrated” by the slow pace of recovery.



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