HACKETTSTOWN, N.J. -- Mars Chocolate North America will premiere a brand-new M&M's commercial during Super Bowl XLVI on Feb. 5. The 30-second spot, set to air during the first quarter of the game, will mark the candy brand’s second appearance in a Super Bowl.

"We're very excited to have M&M's featured during one of the world's largest parties," said Debra A. Sandler, chief consumer officer, Mars Chocolate North America. "Snickers will prove to be a tough act to follow, but we're confident our M&M's spot will have everyone talking on the morning of Feb. 6."

Previously, Mars achieved success at the Super Bowl with a Snickers commercial that was part of its "You're Not You When You're Hungry" campaign. The company plans to announce more details about the new Super Bowl commercial in January.