May 09, 2013
VIDEO: National Campaign Aims to Show 'The Real Walmart'
BENTONVILLE, Ark. -- Wal-Mart Stores Inc. launched a national television and digital advertising campaign, including a companion website to illustrate how people across the country rely on the mega retailer to save money on products; how the company provides career opportunities; and how it creates efficiencies and works directly with manufacturers to help deliver low prices.
"We have wanted to do this for a long time because we know that people trust Walmart even more when they understand the opportunities we provide our associates, who the customers are that shop with us and how we deliver low prices," said Walmart U.S. President and CEO Bill Simon. "Every month, more than 60 percent of Americans shop at Walmart, and we are proud to help them save money on what they want and need to build better lives for themselves and their families."
The new campaign entitled "The Real Walmart" features three different advertisements: a customer ad (seen here), an associate ad and a business approach ad.
In the customer ad, real Walmart customers reveal how they invest in themselves and their families with the money they save by shopping at Walmart. As the ad portrays, there isn’t a single type of Walmart shopper, but instead a widely diverse customer base.
The associate ad stars 19-year-old Nathaniel, an hourly employee from Chicago who intends to continue his career with Walmart and eventually hopes to manage his own store. Walmart provides education assistance, skill training and the chance to succeed and build a career.
The business approach ad explains how the company delivers low prices for its customers. Walmart has one of the world’s most advanced supply networks, including a highly efficient trucking fleet.
Wal-Mart Stores operates more than 10,800 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. The company employs more than 2.2 million associates worldwide.
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