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Jul 29, 2010

Freedom Valu CEO Dies

PrintFreedom Valu CEO Dies  

HUDSON, Wis. -- David B. Erickson, CEO of the 60-unit Freedom Valu Center gas station and convenience store chain, died Wednesday in a motorcycle crash in Montana, the Minneapolis Star Tribune reported, citing a company release.

The motorcycle drifted off the right side of the road and over an embankment north of the Bridger Bowl ski area, Montana Highway Patrol said in published reports. Erickson's wife, Debi, also was on the motorcycle at the time, and was treated for minor injuries, according to the statement cited by the paper. Both were wearing helmets, and alcohol and speed were not factors in the crash, police told the newspaper.

The Freedom Valu chain of convenience stores is a family-owned company with locations in the Minneapolis-St. Paul area, Wisconsin, South Dakota and Michigan, according to the report. David's father, Claire Erickson, and grandfather, Herman Erickson, bought the family's first gas station in Red Wing, Minn., in 1950.

In March 2009, David Erickson's parents, Claire and Betty Lou, were found shot to death in an apparent murder-suicide in their Hudson home, the report stated.

David Erickson said at the time that his father hadn't been feeling well and worried his wife would have to live in a nursing home if anything happened to him. Betty was diagnosed with Alzheimer's, but it had not progressed to being severe.

"We still can't quite comprehend or believe it," said David Erickson of his parents' deaths. "But we'll get through it. Our family's pretty strong."








Find Reports & Data

CSNews' 2011 Realities of the Aisle Consumer Study

Consumers are shopping convenience stores slightly more often than they were a year ago, but the nation’s economic doldrums continue to be a drag on spending, according to Convenience Store News’ annual consumer study – Realities of the Aisle 2011.

CSNEWS 2011 Foodservice Study

After reporting a 6.1-percent sales increase in 2010, convenience store retailers expect to generate increased sales and profits from their foodservice operations this year.

CSNews' 2011 Industry Report Study

The convenience store industry had a good year last year. The 13.5 percent total industrywide sales increase was a big improvement over the more than 20-percentage point drop in 2009.

CSNews 2011 New Products Scorecard

The success rates for new items introduced to the convenience store industry last year were down in all seven major product categories tracked in the Convenience Store News New Product Scorecard, but retailers nevertheless increased the number of new items on their shelves and increasingly relied on store associates to make consumers aware of those products.

CSNews 2011 Industry Forecast Study

Although the recession is officially over, consumers in the U.S. remain “mad as hell” and “frustrated” by the slow pace of recovery.



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