Stagnito Media Convenienece Store News Convenienece Store News Single Store Owner Progressive Grocer The Gourmet Retailer Progressive Grocer Store Brands Retail Leader hispanic
 
Feb 15, 2012

Survey: Only Half of Americans Eat Breakfast

PrintSurvey: Only Half of Americans Eat Breakfast  

NATIONAL REPORT -- According to a new survey released by Kraft Foods, 63 percent of Americans admit they sometimes feel low on energy in the morning, which is not a surprise given that fewer than half eat breakfast every day.

The national survey, conducted by StrategyOne, sought to understand breakfast habits and the role breakfast plays in providing Americans with the sustained morning energy they need. Sixty-one percent of American adults believe breakfast to be the most important meal of the day, yet only 48 percent eat breakfast every morning.

The survey results show that breakfast beliefs vary from coast to coast:

• Researchers found breakfast skipping to be more common in major southern cities, with Dallas-Fort Worth (54 percent) and Houston (60 percent) residents forgoing breakfast most frequently.

• New Yorkers (69 percent) and Los Angelenos (66 percent) suffer the most from morning energy drain, while residents of Washington, D.C. (44 percent) and Boston (46 percent) are the least likely to be sluggish in the morning.

Among those who eat breakfast daily, men seem to get more out of their breakfast, with 53 percent of men feeling more productive after breakfast vs. 44 percent of women. Almost two in three Americans admit to having low levels of energy in the morning, with 57 percent looking to breakfast to help provide fuel for their morning. More than half of Americans can be persuaded to up their breakfast intake if it is nutritious and provides energy for the whole morning.

To fill this void, Kraft Foods is introducing belVita Breakfast Biscuits -- lightly sweet, whole-grain, crunchy breakfast biscuits, specially developed to provide nutritious sustained energy. They hit store shelves nationwide this week in the cookie/cracker aisle. Each individual package of four biscuits has 18 to 20 grams whole grains per serving and does not contain high-fructose corn syrup, partially hydrogenated oils, and artificial flavors or sweeteners.

The belVita Energy Survey is based on two studies conducted by StrategyOne from Dec. 21 to Jan. 4. The first, a national sample of 1,005 six-minute surveys, was conducted online among U.S. adults. The second study was conducted online in 10 major U.S. cities among adults. The cities were: New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas-Fort Worth, Washington D.C., Atlanta, and Houston. A total of 2,000 five-minute surveys were conducted. (Sample size of 200 per city; 100 male and 100 female per city.)






Find Reports & Data

CSNews’ 2013 Realities of the Aisle Consumer Study

When it comes to c-store shopper research, Convenience Store News' Realities of the Aisle is in a class by itself. .

CSNEWS 2013 INDUSTRY FORECAST STUDY

The 2013 Convenience Store News Industry Forecast Study projects a fairly optimistic view of business conditions for convenience store retailers this year despite the nation’s fiscal problems..

CSNEWS' 2012 TECHNOLOGY STUDY

A new crop of next-generation technology, including social media analysis, mobile payments and mobile applications (apps), is getting retailer attention, according to the Convenience Store News’ exclusive 2012 Technology Study..

CSNEWS 2012 FOODSERVICE STUDY

Nearly two-thirds of convenience store operators expect to see their foodservice sales increase this year compared to 2011, according to Convenience Store News’ exclusive 2012 Foodservice Study..

CSNEWS' 2012 INDUSTRY REPORT STUDY

The convenience store industry achieved several new sales peaks last year, but rising operations costs and continued volume declines in fuel and cigarettes made the climb difficult..

CSNEWS' 2012 REALITIES OF THE AISLE CONSUMER STUDY

When it comes to c-store consumer research, CSNews’ 2012 Realities of the Aisle is in a class by itself..



SUBSCRIBE TO E-NEWSLETTER SUBSCRIBE TO E-NEWSLETTER


ADVERTISEMENT
Product Spotlight


Deli Express San Luis Burritos
The new in-house line of San Luis-branded 10-ounce burritos for Deli Express uses authentic and unique recipes to satisfy customers' burrito cravings.
 
Featured Videos

Loading...
Playlist

View more


Related Videos
Events + Webcasts
Participate in
LIVE and ON-DEMAND
presentations of
convenience store industry research
from your desktop.
Stagnito Media
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
Ph: 224-632-8200
Fax: 224-632-8266

Privacy Policy
Print / Electronic Media
Convenience Store News
CSNews Supplier Guide
CSNews for the Single Store Owner
Progressive Grocer
Private Label ⇒ Store Brands
Independent Grocer Network
The Gourmet Retailer
Retail Leader
Marketing Guidebook
Directory of Convenience Stores
Events
Hispanic Retail 360

Custom Media