Stagnito Media Convenienece Store News Convenienece Store News Single Store Owner Progressive Grocer The Gourmet Retailer Progressive Grocer Store Brands Retail Leader hispanic
 
Jul 18, 2011

Craft Beer Pilot Program Flows at 12 Sunoco C-stores

PrintCraft Beer Pilot Program Flows at 12 Sunoco C-stores  

BUFFALO, N.Y. -- Sunoco Inc. has tapped 12 of its APlus convenience stores in western New York State to test its pilot program, the Craft Beer Exchange. Under the new program, "beer-filling stations" were installed at convenience stores that are allowed to sell draft beer in growlers (glass jugs that are typically 64 ounces), according to a report on CNBC.com.

"Buffalo is a good testing location because there is a critical mass of Sunoco retail locations," spokesman Thomas Golembeski explained. "There is a large beer-loving community and a strong group of microbreweries in the area."

Now in the second month of a three-month test phase, Sunoco is working with area beer distributors to choose the beers on tap and will seek customer feedback through suggestion boxes and customer service representatives. In addition, Sunoco APlus employees visited a local distributor to train on safety and sanitation, and also went to Plying Bison Brewery to practice filling jugs, the news outlet reported.

"The feedback has been very positive," Golembeski said. "During the first month, it has been a success just by word-of-mouth alone. It's very clear there is an interest in it."

Sunoco operates more than 600 APlus convenience stores in 24 states along the East Coast and as far west as Ohio.








Find Reports & Data

CSNews' 2011 Realities of the Aisle Consumer Study

Consumers are shopping convenience stores slightly more often than they were a year ago, but the nation’s economic doldrums continue to be a drag on spending, according to Convenience Store News’ annual consumer study – Realities of the Aisle 2011.

CSNEWS 2011 Foodservice Study

After reporting a 6.1-percent sales increase in 2010, convenience store retailers expect to generate increased sales and profits from their foodservice operations this year.

CSNews' 2011 Industry Report Study

The convenience store industry had a good year last year. The 13.5 percent total industrywide sales increase was a big improvement over the more than 20-percentage point drop in 2009.

CSNews 2011 New Products Scorecard

The success rates for new items introduced to the convenience store industry last year were down in all seven major product categories tracked in the Convenience Store News New Product Scorecard, but retailers nevertheless increased the number of new items on their shelves and increasingly relied on store associates to make consumers aware of those products.

CSNews 2011 Industry Forecast Study

Although the recession is officially over, consumers in the U.S. remain “mad as hell” and “frustrated” by the slow pace of recovery.



SUBSCRIBE TO E-NEWSLETTER SUBSCRIBE TO E-NEWSLETTER


Today's New Product


Insulated Beverage Dispensers
These stainless-steel insulated beverage dispensers provide greater performance and durability in the coffee, tea and beverage category, the manufacturer stated.
Featured Videos

Loading...
Playlist

Related Videos
Events + Webcasts
Participate in
LIVE and ON-DEMAND
presentations of
convenience store industry research
from your desktop.
Stagnito Media
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
Ph: 224-632-8200
Fax: 224-632-8266

Privacy Policy
Print / Electronic Media
Convenience Store News
CSNews for the Single Store Owner
Progressive Grocer
Progressive Grocer's Store Brands
The Gourmet Retailer
Retail Leader
Marketing Guidebook
Directory of Convenience Stores
Events
Hispanic Retail 360

Custom Media