ATLANTA -- RaceTrac, operator of more than 265 retail gasoline convenience stores based here, raised more than $28,500 for area non profit Camp Sunshine, through its "Coffee for a Cause" campaign.

Through the program, all proceeds from RaceTrac's coffee sales at its Georgia locations from Dec. 21-23, were donated to the organization, which enriches the lives of children with cancer and their families through recreational, educational and support programs, according to RaceTrac.

Every 400 cups of coffee sold at RaceTrac during the campaign will fund one child's participation in Camp Sunshine's programs, and RaceTrac was able to raise over 140 percent of its original $20,000 goal, the company stated.

"Even in times of economic uncertainty, children with cancer require programs that offer them love, support, fun and acceptance," RaceTrac CEO Carl Bolch Jr. said in a statement. "We thank our loyal guests for expressing their generosity and helping us support this very worthy cause."

Bolch and his wife, Susan, are 25-year supporters of Camp Sunshine, and both sit on the organization's board. When donations to the organization slowed due to the economy, each member of Camp Sunshine's board came up with a solution to raise additional funds, RaceTrac stated. The Bolches capitalized on the popularity of RaceTrac's coffee for their solution, and launched RaceTrac's "Coffee for a Cause" campaign. Bolch was also inducted recently into the Convenience Store News Hall of Fame.

In Georgia RaceTrac stores, signage featured an image of Santa Claus holding a RaceTrac cup of coffee along with Camp Sunshine's mission statement, reminding guests of the opportunity to make a contribution, the company stated.

"We are so grateful for this donation and for the awareness the campaign will bring to Camp Sunshine," Sally Hale, executive director of Camp Sunshine, said in a statement. "RaceTrac has really stepped up to the plate to give children with cancer the gift of sunshine this holiday season."

In addition, other local organizations assisted the program, including area radio station 790 The Zone, which aired for free radio spots encouraging customer participation on each day of the campaign.

And RaceTrac supplier Colonial Coffee Roasters Inc. donated enough coffee to make 10,000 cups of its brew for the cause, making it possible for 100 percent of the proceeds to go toward Camp Sunshine's mission, the convenience store chain stated.

"It has always been our policy to give back to a good cause when we can," Rafael Acevedo of Colonial Coffee Roasters Inc., said in a statement. "We truly believe that Camp Sunshine is a great cause and welcome the opportunity to bring comfort to the children and families affiliated with the group."

Related News:

The Quiet Man

RaceTrac Hires E-mail Marketing and Social Media Agency