TONAWANDA, N.Y. -- NOCO Express Stores launched the NOCO Friends & Family Club Card, a loyalty program aimed at saving customers both time and money, the company reported.
The program features special reward points for frequent customers and eliminates the hassle of prepay. NOCO partnered with POSA Tech Inc., a provider of point-of-sale (POS) technology and transaction processing, to introduce the Friends & Family Club Card to customers.

"As a local and family-owned company dedicated to our community and our loyal customers, we wanted to offer a program that would reward them," Henry Bays, general manager of NOCO Energy Corp., said in a released statement.

It’s free to become a member, and customers can go to any of the 31 NOCO Express locations and present a valid state ID to receive their card. There are two ways to use the card—for loyalty rewards and as a method of payment known as EZ Pay. All card members are able to earn 20 reward points for every dollar spent inside a NOCO Express Store and 10 reward points for every gallon of fuel purchased. Accumulated reward points are redeemable for NOCO gift cards, the company reported.

In addition to the loyalty rewards, customers who sign up for EZ Pay will receive 3 cents off of every gallon of fuel purchased.

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