STATE COLLEGE, Pa. -- Ten leading convenience store retailers are joining the fourth wave of VideoMining Corp.'s flagship syndicated program, C-Store Shopper Insights (CSI). These retailers include BP's ampm, Chevron, Circle K, Cumberland Farms, GetGo (Giant Eagle), Hess, Holiday, Maverik, RaceTrac and Thorntons.

As part of the CSI program, VideoMining will deploy its in-store measurement and analytics technology in a carefully selected national panel of 144 stores in cooperation with these participating retailers.

The goal of the ongoing CSI program is to develop an in-depth understanding of the shopping process in convenience stores and uncover innovative opportunities to improve performance. The program will create a large behavioral data set from more than 10 million convenience store trips and integrate it with a number of other data sources to provide visibility into the path-to-purchase of c-store shoppers and the factors that impact their purchase decisions.

Additionally, the CSI program will offer an extensive list of "deep dive" syndicated reports for all product categories, along with the opportunity for ongoing custom testing, research and trend analysis.

"We are delighted to partner with some of the most innovative convenience store retailers and manufacturers," said Dr. Rajeev Sharma, founder and CEO of VideoMining. "We are continually evolving the program to capture the most relevant shopper data and derive the most actionable insights."

Priya Baboo, president of Shopper Insights for VideoMining, noted that this year's program involves a massive data set from the expanded foodservice, Hispanic shoppers, holiday analysis and forecourt productivity.

VideoMining, a provider of in-store intelligence for retailers and consumer product manufacturers, recently launched a similar program for the grocery industry called