DALLAS -- Six months after becoming a "retail gasoline concept," Cox Petrol has launched its new website at www.coxpetrol.com.

Showcasing the tag line, "Evolving the Fueling Experience," the new website delivers on the Cox Petrol promise to make the gasoline-buying experience better for both customers and independent gas station owners, according to Michael Cox, vice president of sales for the brand.

"We've designed the website to be as customer friendly as our gasoline service stations," Cox said. "For consumers, buying gasoline is at best a chore that is often aggravated by fuel pumps and premises that are dirty and littered," he explained. "At Cox, we're making the gas buying experience pleasurable with an approach that reveals the pride we have in our product and the focus we have on our customers."

The company is also implementing two new programs under the Cox Petrol fueling concept Fender Vendor and Cox Fuel Friends. Fender Vendor brings the store to the forecourt by allowing customers to purchase sodas at the fuel pump while they are filling up their cars and pay for all of their purchases with one swipe of their credit card.

Cox Fuel Friends is a frequent buyer program that allows customers to earn cents-per-gallon off on future purchases. Both Cox Fuel Friends and Fender Vendor will be available during the next 60 days.

The new website also features the "Tank Talk Blog," which updates readers on store promotions and offers insights on topics such as gasoline prices, driving vacation ideas, and how-to-do-it-better tips to keep in mind, from road trips and tailgate parties to nutrition on the road and fuel efficiency.

Cox Petrol currently has four locations at the four Rudy's Country Store and Bar-B-Q locations in the Metroplex in Frisco, Allen, Denton and Arlington areas of Texas. The company plans to convert approximately 30 locations to its brand during the next 16 months.