JACKSONVILLE, Fla. -- Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods industry that serves convenience stores, has put the finishing touches on its acquisition of Griffin Strategic Advisors LLC.

Griffin is a comprehensive strategy and operations managements consulting firm, specializing in helping organizations improve profitability and accelerate growth.

With the deal now completed, Griffin will combine with Acosta's Marketing Group (AMG) to form AMG Strategic Advisors. Griffin's co-founder Carrie Shea will lead the new division. In her new role, Shea will report to Ramin Eivaz, Acosta's chief marketing officer, and serve as president of AMG Strategic Advisors.

"We are pleased to announce that Griffin is joining forces with us," said Robert Hill, Acosta president and CEO. "Griffin's capabilities in growth strategy, brand positioning, shopper and marketing insights, and operational consulting nicely dovetails with AMG's rich insight and data analysis capabilities. This acquisition will enable us to leverage and expand our consulting capabilities to better serve our clients."

Griffin will continue to use the Griffin Strategic Advisors name for non-CPG clients and industries.

"Our strategic alignment with one of North America's leading outsourced sales, marketing and service companies will allow us to better serve our clients by augmenting our growth strategy work with superior data, [and] strong analytical and proprietary shopper and consumer insights," Shea explained. "We consider this acquisition a tremendous opportunity for both our clients and employees, as well as for Acosta's clients."