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By Alex Palmer
NEW YORK -- Tim Hortons is taking on Manhattan. The chain of quick service coffee-and-doughnut stores announced earlier this week it would expand into New York City with three new stores, co-branded with ice-cream chain Cold Stone Creamery.
The new Tim Hortons stores will be located at existing Cold Stone locations, including the company’s flagship in Times Square. The move is part of a co-branding strategy announced in March 2009, which has already involved the rebranding of 40 restaurants across North America.
"The ongoing co-branding program with Cold Stone Creamery is a good way to test the market," David Clanachan, chief operations officer for U.S. and international for Tim Hortons Inc., said in a statement. "We’re encouraged by the success of existing co-branded test locations in the U.S. and Canada and look forward to extending the Tim Hortons commitment to freshness, quality and affordability to New Yorkers."
Combining the new stores with existing Cold Stone locations will offer customers dining choices throughout the day, according to Kevin Blackwell, chairman and CEO of Kahal Corp., the parent company of Cold Stone Creamery.
"The addition of Tim Hortons allows us to offer our customers even more fresh and delicious options morning, noon and night," said Blackwell in a statement. "The conversion of our flagship store to a Tim Hortons-Cold Stone co-brand represents the continued success of the co-branding initiative."
Tim Hortons has 3,500 locations across the United States and Canada, and remains one of the top quick service restaurants in Canada.
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