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    Thorntons Reveals Latest Product on YouTube

    The c-store chain is using social media to promote its new aluminum straw, dubbed Frostick.

    LOUISVILLE, Ky. -- Thorntons Inc. has found a new way to keep customers icy cool on hot summer days. Its new Frostick aluminum straw is being touted as the perfect delivery system for an ice-cold drink, and is said to "frost up in seconds."

    The Louisville, Ky.-based convenience store chain is using social media to get the word out about Frostick. Customers can be seen in a YouTube video, sampling and praising the retailer's newest innovation for being "frosty on the outside," making drinks "freezing cold" and helping to "save plastic."

    Exclusively available at Thorntons' c-stores, the new Frostick can be purchased for $1.29 each, or two for $2. The item is now available in all the chain's locations.

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