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LOUISEVILLE, Ky. -- Facebook friends of Thorntons, the Louisville, Ky.-based convenience store chain with 162 stores in Illinois, Ohio, Indiana, Kentucky and Tennessee, received a heads up from the retailer Monday morning to save money on gas.
In a posting at around 11 a.m. that morning, fans of the retailers saw this message from the retailer:
"Gas Alert for our friends on Facebook! Wholesale Gas prices increased overnight. Most of our competitors have already increased their pump prices. We will wait until 1:00 p.m. to increase so that you can fill up and save at Thorntons. Thank you for being a Thorntons fan!"
Thorntons is an active user of social networking site Facebook to promote its brand and products to the online community. Yesterday, the chain was offering a $50 Thorntons gift card to a "fan of the month" who posted a picture of him or herself on Thorntons Facebook "wall" with one of the chain's signature beverages. The person getting the most "likes" mentions from fans wins the gift card.