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    Thorntons Launches Mobile App

    iPhone, Android and BlackBerry users can access maps to company locations, price and promotion alerts, and FREEquency Rewards.

    LOUISVILLE, Ky. -- Thorntons Inc. launched a new proprietary mobile phone app. The app, which is free and available to iPhone, Android and BlackBerry users, is powered by GasBuddy's OpenStore.

    "Thorntons’ consumers are extremely tech-savvy and more mobile than ever," said Thorntons President and CEO Matt Thornton. "The creation of this app will enable them to have Thorntons with them 24/7. Along with the multitude of features our app offers, Thorntons customers will stay fully informed of our daily and weekly promotions, gas price alerts, and be able to manage their FREEquency Rewards card, to name just a few of the options."

    Specific app features include a mobile GPS, which lets customers find and get directions to nearby Thorntons stores based on city, state or zip code; a list of individual store features and services so customers can select a location with a specific kind of fuel or hours of operations; gas price alerts that will let customers know about price changes via push notifications; promotion alerts on special deals; and the ability to add loyalty program FREEquency Rewards to customers' phones.

    The privately held Thorntons currently operates more than 162 locations in Kentucky, Illinois, Indiana, Ohio and Tennessee. To download the free mobile app, visit http://thorntons1.com/MobileApps.aspx.

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