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    Texaco Launches New Ad Campaign

    Media spots focus on auto enthusiasts who trust Texaco with Techron fuel.

    SAN RAMON, Calif. -- Chevron Global Marketing debuted a new advertising campaign for its Texaco-branded fuels, which focus on performance-driven car enthusiasts who trust Texaco with Techron fuel, the company stated.

    "The new Texaco ads reinforce why millions of motorists have trusted our brand with their hearts and minds for more than 100 years," Glenn Weckerlin, Chevron global director of brand and product line management, said in a released statement. "This campaign will help more fuel consumers understand what our loyal customers already know —that Texaco with Techron delivers unbeatable quality, power and performance."

    Texaco with Techron cleans engine parts such as intake valves and fuel injectors, and keeps them clean, which can help lower emissions and prevent knocking or loss of power during acceleration, the company stated.

    The new ads are now appearing on television, radio, outdoor, point-of-sale and online media outlets in North America, and will launch in Latin American markets beginning July 2009, according to the company.

    The new advertising campaign uses visual elements, text messaging and anecdotes to reinforce the Texaco brand message. To view the new ads, go to www.texaco.com.

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