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SAN ANTONIO -- Sweet Success Enterprises Inc. is relaunching its delicious and nutritious health shakes to the Texas retail market at Tetco stores, one of America's top 100 convenience-store chains based on total sales and number of stores.
"The Tetco account is ideal because it will give us extraordinary visibility in Texas, our brand's top market, and will fit perfectly into our planned 'drive time' and billboard ad campaign slated to kick off late this quarter," said Bill Gallagher, president and CEO of Sweet Success. "The highly regarded Tetco stores offer abundant marketing possibilities including targeted customer coupons, prime display areas and ample point-of-sale promotion opportunities. We also believe the placement gives the brand a leg up in its Lone Star State return debut because of the sheer volume of Texans who regularly visit the stores." Initial shipments will target Dallas, Austin and San Antonio.
Sweet Success, with its new Complete Fuel shakes, is geared to tap into the rapidly growing $40 billion nutritional beverage market, which includes products from Hansen Natural Corp. and Coca-Cola Co.'s Odwalla.
"This is a big first step toward our goal of reestablishing a dominant position in the Texas nutritional beverage market," Gallagher said of the Tetco account.
Privately held Tetco Inc. has 150 stores throughout Texas, with 72 in the Dallas region, the brand's largest market in Texas. Tetco stores are coupled with Chevron, Exxon/Mobil and Shell branded fueling stations, among others.
Initial shipments of Sweet Success Complete Fuel shakes are also at -- or will shortly arrive -- in Florida, another of the brand's top markets. The company started retail distribution two weeks ago in the Las Vegas market.
Under Nestle, the Sweet Success brand gained 18 percent of the nutritional beverage/meal replacement market, making it No. 2 in the category, and achieved more than $240 million in total annual sales at retail. Company research shows 91 percent of people who consume meal replacement products are familiar with the brand.
In Texas, which previously accounted for 25 percent of the Sweet Success brand sales, the company is also seeking availability on shelves at Whole Foods Markets, H-E-B Central Market, Wild Oats Market Inc, Rice Epicurean Markets and Market Street, among others.