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CLEARWATER, Fla. -- TETCO, a 170-store convenience store chain with locations in Texas, Alabama, Arizona, Colorado, Illinois, Louisiana, Oklahoma and Utah, chose GSP Marketing Technologies to produce its Point-of-Purchase (POP) program after the tech vendor completed a chain wide survey, the company reported.
GSP completed a detailed survey of the main POP and architectural elements required to build and maintain the TETCO retailing program, and dedicated retail surveyors to ensure consistent, accurate data is gathered at every store. As TETCO grows, the store profiles will enable them to make better informed decisions based on factual data of what is out in the field, according to a company release.
"The key to creating good promotional campaigns is good data,” said Brent Taylor of TETCO. "Accurate data allows us to better understand what is happening in the field at store level and make informed decisions on a store by store basis—rather than guessing or assuming each store is exactly the same. We also challenged GSP to create great POP designs for us—as it is a key element in our retail strategy. GSP responded with a superior product and great savings."
TETCO will employ GSP's POPManager software system to enable its category managers to target their promotional campaigns to the varying marketing needs of their 170 stores, the company stated.
GSP will use a blend of digital printing and screenprint capabilities to control TETCO’s POP production costs and reduce turnaround times.