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    Tesco USA Selects Nielsen Division for Research

    Trade Dimensions will help retailer analyze the viability of each potential Fresh & Easy location.

    NEW YORK -- Tesco PLC's recently-launched Tesco USA division selected Trade Dimensions -- a service of Convenience Store News' parent company, The Nielsen Co. -- as a research partner for the retailer's soon-to-come U.S. launch.

    As part of Tesco USA's debut of 10,000-square-foot Fresh & Easy Neighborhood Market stores in Las Vegas, Los Angeles, Phoenix and San Diego, Trade Dimensions will provide information allowing Tesco to analyze the viability of each potential Fresh & Easy store site using data from the TDLinx Channel Database -- a repository for more than 400,000 store records.

    The records will provide Tesco access to information on U.S. supermarkets, supercenters, convenience stores, drug stores, discount stores, wholesale clubs and other big-box stores. In addition, the database also will offer information on the locations of "category killers" -- large-format retailers known for a narrow focus on a merchandise category and a broad selection of goods at low margins.

    "With virtually the entire U.S. retailing industry watching and waiting for Tesco's launch in the U.S. this fall, Trade Dimensions is excited about partnering with such a well-known and respected global retailer," Mario Gutierrez, Trade Dimensions vice president of product management, said in a statement. "We know that Tesco will find great value in our data, as have thousands of other clients, and we look forward to a long, fruitful relationship."

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