Quick Stats

Quick Stats

    You are here

    Tesco Brings Taste of Homeland to U.S.

    Iconic British products are stocked at Fresh & Easy stores.

    EL SEGUNDO, Calif. -- In an effort to satisfy consumer demands at select stores, Tesco introduced several classic British favorites such as Marmite and Heinz baked beans at selected Fresh & Easy stores in the U.S., Retail Week reported.

    Other products being introduced in Phoenix stores include Heinz salad cream and Colman’s mustard. The British products are part of 1,000 new lines being introduced to Fresh & Easy, according to the report.

    "The products are only being introduced where there is customer demand," a Tesco spokesman said in the report. "It is part of our ethos to make changes and adapt our proposition after listening to customers."

    The products appeal to Brits living near the stores. "If there is enough interest, we will bring in these products," the spokesman said, adding in certain areas where a large Spanish community resides nearby, Fresh & Easy stocks several Spanish products, he said.

    Related News:

    U.S. Tesco Sales Up 174 Percent

    Fresh & Easy to Open Four Stores in July

    • About

    Related Content

    Related Content